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REASON WHY

Why would you launch your next product with my Methodology?

7 out of 10 of product launches fail.

That is why I want to help you launch your next product successfully and maximize the potential of your ​existing products. 

Throughout my career I developed a Product Launch Methodology that summarizes in a practical way the steps needed to launch a product successfully.

With my methodology you will be part of the 30% who launch their products successfully, without investing extra time and money.

Do what you love and let me handle the rest :)

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I help entrepreneurs and companies launch new products and enhance current ones, advising them on Strategic Marketing and Business .

 

I studied Business Economics at the Torcuato Di Tella University and did a Master in Marketing and Communication at the University of San Andrés in Buenos Aires.

 

I worked for 3 years at Google and for 13 years at multinational mass consumption companies ( Kimberly-Clark , PepsiCo , Danone and The Coca-Cola Company) where I managed important brands, both local and global (Toddy, Twistos, Yogurísimo, Danonino, smartwater, Aquarius , Powerade, among others), and launched dozens of products. I coordinated the launch of Fōster Nutrition - the first smart restaurant in Latin America - and currently advise various ventures such as I+DIoT Lab (Bs AS, Arg) and The FH (Miami, USA).

I would love to help you with my experience to maximize what you have launched or want to launch, without investing extra time and money.

The brands I worked with

Coke

Powerade

AdeS

Aquarius

Smartwater

Bonaqua

Vital

Vitale

Benedictine

Kin

Twistos

Toddy

Danonino

Yogurt

Hi-C Fresh

Foster Nutrition

I + DIoT Lab

Tostex

Tarallini

Go ahead

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